Audie is an extremely strong contributor, designer, and leader. He shows tremendous initiative and is always three steps ahead of everyone. Audie anticipates the needs that will be coming and works to ensure we’re aligned in plenty of time for him to be ready for those briefings and deliverables. He thinks about the future of our site and proposes ideas of how new technologies will benefit it, such as his continued drive for HTML5 and video.
Audie’s design sense is very strong and he can easily see something elsewhere and then translate it to be true to the store environment while being true to the original spirit intended. A key example here was the Back to School creative where he was able to take the intent of work done by a top-notch agency and find stock images to replicate the sensibility for our environment. He has a pulse of what our target customer will resonate with, as well as the younger customers starting to come of age. His eye is sharp and he has grown tremendously in the past year in his ability to edit his designs to find the simple, powerful messages, and to let minimal creative have maximum impact. Audie also has a sharp awareness of all the downstream decisions other designers will make and he is exceptional at anticipating those and addressing them proactively.
Leadership & Project Management
Audie also effectively blends process and design as a leader on our team. He is always proactively raising issues around production efficiency for the offshore team, calling out process gaps for Atlas, and spotting things that need to be improved across the board.
Audie is extremely dependable and reliable, and this feedback comes consistently from all sides. His customers at all levels know that if he is asked to provide something he will, no matter what. Audie is very trusted in his insights regarding our creative and our strategies and processes, and is seen as a leader by his peers and the broader organization. His business acumen is strong as well, and he has a good pulse of the market and the dynamics that impact our business. Audie’s communication skills are also very solid. He provides thorough assessments of problems and issues, often before being asked to do so, and he always considers all angles when driving toward a solution. He is highly accountable for his work and the work of any team he leads, and he also is very humble and leads by example while engaging all around him.
Audie has been an outstanding performer, which was reflected in his recent promotion and salary increase. Audie has established himself as a go-to member of the team who can always be counted on to get work done, solve outstanding issues and tackle roadblocks. Audie went above and beyond this year by filling the gap after his team manager left and addressing store campaign planning needs and with the Atlas store launch. Audie played a key role in resource alignment for Atlas, and was the lead for the agencies involved. The store team counts his involvement as invaluable to the success of the Atlas launch.
Audie also takes on urgent business needs such as the last minute Beats offer and changes related to errors, updates, legal issues, etc. He is always on hand for important campaign launches and identifies, addresses and resolves issues quickly.
Peer Feedback on Audie includes:
- “I love working with Audie, he is always positive and happy. “
- “Super hard worker, very skilled in design, development, web ux etc.”
- “Always looking to take on new challenges or learn something new. “
- “Very objective, he is able to look at all facets of a project and identify possible issues, workarounds etc. “
- “Audie is a ROCKSTAR and is the most valuable asset on the design team He comes up with brilliant designs and concepts. He is truly a team player, never hesitates to jump in and help, and is an all around great leader. I can ALWAYS count on Audie for everything.”
Audie has many strengths to leverage – leadership, creativity, teamwork, and the list goes on. Audie brings a very customer-centric perspective to his creative and design, and is very insightful about how a customer might react and interact with certain types of messaging/layouts/navigations, etc. He has a ability to simplify complex projects and break it down to achievable tasks.
In the following year, Audie will take on more of a strategy/planning role for digital assets that support ecommerce merchandising and online sales. I will look to Audie to develop the strategy for implementing WW campaigns into digital, ecommerce supporting assets, handle overall campaign planning for large store efforts and to help manage process and work flow for design.
This past year Audie has lead a number of unprecedented design projects that ensured HP presented a standard brand image in web experiences and took our web marketing efforts to a new level. Audie has developed templates to ensure both consistency and speed in execution in digital marketing assets, managed the flow of digital marketing work from campaign development to brand and compliance approval process and taken over the production of mobile pages for the HHO store (at significant cost savings to HHO). Notable projects: Audie has lead the HHO whitewash conversion, the ecommerce platform transition and the Microsoft Bluebird microsite which provided HP with an additional $1M in partner funding. Audie has also consistently responded to internal feedback and customer needs by developing new store page creative. Successes are established as templates to be utilized by other design team members. Audie is a consistent top performer in the team who goes above and beyond to meet business needs and be available for last minute business decisions.
Feedback about Audie includes:
- Audie is the type of person that goes above and beyond with his work. He has a great design eye and doesn’t just do what is asked, he will put his own thoughts and ideas into place to make the project or end result even better.
- Audie is proactive with me and the projects I work with him, which is much appreciated.
- He has helped our site become more compliant with the overall HP Brand.
- Audie’s greatest strengths are that he is very talented with his work. He is great to work with and very responsive to the needs/requests from our team and the store. He is the type of person that people enjoy working with because although under stress, he still has a great attitude and is someone you always want to be able to work with on projects. Overall Audie is a well rounded, positive individual and an asset to the team.
- Audie is an absolute star contributor and a pleasure to work with.
- Audie is always generating new ideas to improve processes and the way we do things. He is never short of a great idea! He explores all possibilities and is able to communicate pros/cons of each effectively. He is willing to go out of the box and is open to feedback.
- Audie is a terrific person to work with and a fantastic team player. He is always optimistic and eager to assist.
- Audie is extremely reactive, proactive and is always one step ahead of the game. Very much appreciated – we need a duplicate of him!
- All of the above. He is a true joy to work with. I know things get done, and done well, with Audie on board.
In 2014, Audie will be focused on testing creative designs to improve the performance of demand gen marketing and ecommerce traffic. Audie should focus more on strategy with creative as well as process improvements to meet cross departmental needs.
Audie has been an inspiration to the team in trying to make improvements both on the website and in their daily workflow. He is constantly trying to figure out how to streamline processes and build a better experience for the customer. Audie led out on creating Scene 7 templates for tiles and provided a standardized look to leverage tiles across multiple pages. He also built a url tester for Scene 7 creative development. Both of these efforts reduced work for both the designers & the content team. He continues to lead the team out on process improvements.
Audie acted as main contact for DSAS, addressing questions and introducing new campaign guidelines. Audie proactively set up additional meetings to review projects to ensure the team is clear on what is expected and how to execute.
Creative/Seasonal Campaign Planning:
Audie took on the lead role in developing the seasonal campaign guidelines/brand books. He first worked with Yesmail in converting their look book into a usable style guide for the teams to leverage. He has since taken over and is now creating the seasonal campaign creative integrating elements from WW/NA/Corporate as needed. Audie has also been responsible for ad hoc campaigns, in particular Haiti and Dell campaigns developing impactful creative from concept to go live in 24 hour periods.
Branding & Standards:
Follows guidelines and standards. Remains updated on current standards by reading newsletters and taking classes as they become available. The team updates documentation on a quarterly basis and communicates out as needed. The team ties this in with the creative/seasonal campaign planning and look book development.
Audie is very proactive in his own development. He is up to date on HP training, has taken multiple courses through Lynda.com and does competitive research. He has shared his key takeaways with the team. Audie has really developed himself as a leader on the team. He combines his creative side with his project side to look for ways to improve not just within our team but extending out to other teams. He is also part of the CEx Social committee to help round out his work with some play.
Overall Audie is cited for his ‘can-do’ attitude, creativity and new ideas. Highlights for year include the Scene 7 template work and taking on the campaign look books. Audie has been a leader this year on the Campaign Marketing team.
From the Blog
Articles, press releases, and musings involving my career.
Back in the summer of 2017, I was interviewed in an episode of Act-On’s Rethink Marketing Podcast, a podcast featuring interesting professionals who are rethinking how they approach modern marketing and more.
A funny thing happened to me this morning when I came to work. Not even 20 minutes after sitting on my desk, our VP & CEO stops by& says, "Get ready. You're coming with us. We're going to a tech convention right now & you will be helping us demo a...
Between 2013 and 2014, HP and Microsoft launched an extended very important joint campaign in support of each other's brand and offerings. I was tasked to lead the creative design and development of this very ambitious project, from architecting a multi-page...
Email me at audie(dot)roldan(at)gmail(dot)com or connect with me via social media.