HP Instant Ink Landing

Project summary

Tasks: Web Design, Display Ad Design
Client: HP, Inc.
Year: 2014


HP needed a marketing page to promote its HP Instant Ink program on its U.S. e-Commerce store. The main challenge was coordinating with various stakeholders, global business units, brand, project managers to come up with a page that satisfied Sr. leadership as well as Marketing, Brand, & U.S. eCommerce Store goals.

I was involved not only with the design of the site but content management and project planning on the U.S. eComm side.


Leveraging Worldwide assets including promotional video and coordinating with various stakeholders, we were able to launch the site in time that met the goal. In addition, I received recognition from various groups including one highlighted in my testimonials page:

What folks from HP, Inc. said:

"I greatly enjoy working with Audie. He is a highly energetic and productive employee. He has deep expertise of hp.com web properties, branding standards and graphic design.

Audie is a hardworking employee who can take on even the most challenging projects. He understands complex matters even when outside of his direct area of expertise. He has managed several projects and teams with very successful results."

Brandeen R.

Social & Digital Marketing Program Manager , HP, Inc.

"Audie, Instant Ink is live today! I cannot thank you enough for all of your efforts to refine and perfect our landing page.

Throughout the process you were patient, supportive, and your attention to detail was over the top. Thanks for being an amazing team player and ensuring that we delivered a top quality page."

Terri F.

eCommerce Product & Merchandising Manager, HP, Inc.

"Thank you Audie for your relentless efforts for (project name redacted). It couldn't have been done without your support or the quality of work that you provided.

For the steps and processes that you knew well, you gave valuable guidance; and for the times when neither you nor I knew what to do, i.e. the analytics tagging issue, you helped get the right people aligned so that we were finally able to resolve it. The microsite is looking fantastic! Thanks very much!!"

Tamara N.

Marketing Operations Manager, HP, Inc.

Let's connect

Email me at audie(dot)roldan(at)gmail(dot)com or connect with me via social media.