Design challenge

Project summary

Tasks: Design Challenge, Web Design,  UI/IX Design, Visual Design
Target: Capitol Track
Year: 2018

Overview

This was a voluntary, non-commissioned design challenge I did for Capitol Track, a government sector SaaS company specializing in legislative bill trackingin the state of California.

The challenge

Capitol Track’s website was not bad per se; It was relatively clean and responsive. However, it could use a facelift.

Key Issues identified:

• Dated visuals and iconography
• Navigation was not intuitive
• Key content got buried; certain content was hard to find
• Main product UI at the time looked very dated
• No preview of the actual product

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Results

My proposal exhibited the following:

• A more modern UI with a more representative imagery
• Credibility builders added including stats and a featured Case Study 
• Modern iconography & a serif font that is more representative of the sector.
• Better contrast over-all
• A preview of the actual product with a more modern UI concept.
• A more defined call to action at the bottom of the page.