Professional Career

Explore my journey in the professional world

Highlights

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Highly-praised

Have a solid track record of receiving commendations and recognitions from managers, partners, peers, and customers alike.

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Thought-leader

Provided guidance to internal and external teams and organizations and was featured in a prominent marketing industry podcast on the topic of design.

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Proven results

Lead the design & development of a key microsite between two Fortune 50 companies which resulted in increased revenue, improved relations, & praise from the CEO.

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Trailblazer

Pioneered the efficient use of the web in the ATM industry. Built & managed one of the most dynamic & renowned sites in the industry at the time. Work has been featured on various industry articles.

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High Profile Work

Oversaw, designed, managed, and produced high-profile and high-volume assets for renowned & high-traffic sites that are seen by millions on a daily basis.

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Influential

Provided Creative Direction & established marketing creative, templates, UX, & brand standards for small to a Fortune 50 companies that were implemented across the globe.

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Leader

Experienced in managing people, projects, and programs including on-shore/offshore team management & process establishment.

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Industry-tested

Experienced working for/& with various team environments & companies including start-ups, SMBs, Fortune 50 companies, & top agencies.

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Career Timeline & resume

LiftIgniter

UX DESIGNER

November 2018 – present [2+ months]

CAREER HIGHLIGHTS:

  • Contract UX Designer for the company’s main product.
  • Performed heuristic assessment of the company’s current solution.
  • Introduced visionary ideas, simplified complex concepts, and recommended more intuitive UI/UX through wireframes, mockups, reports, and userflows
Reach Labs

PRINCIPAL DESIGNER

July 2018 – present [5+ months]

CAREER HIGHLIGHTS:

  • Contract Principal Designer for the company’s website redesign project: https://reachlabs.co 
  • Collaborate with key company stakeholders during the entire project lifecycle from concept to reality. 
  • Design responsibilities include UX/UI, wireframing, prototyping, website and visual design. 
  • Project management role in sourcing and managing third-party development agency. 
  • Other responsibilities include site host sourcing and set up.
Tactical Marketing Automation

DIRECTOR OF DESIGN

May 2018 – June 2018 [2 months]

CAREER HIGHLIGHTS:

• Headed the design arm of the agency

• Collaborated with several external clients on various projects that helped elevate their brand

• Mentored junior team members in the area of design

• Redesigned and built the company website and was instrumental in establishing the brand

• Involved with hands-on design work including website and email design

Act-On Software

INTERACTIVE WEB DESIGNER

April 2016 – May 2018 [2 years]

CAREER HIGHLIGHTS:

• Instrumental in several campaign and re-branding efforts, helping strategize and produce visual assets & content.

• Helped establish the company’s brand & web guidelines.

• Improved the look and feel & experience of various web & digital assets contributing to brand elevation, enhanced usability, and increased engagement & conversion.

• Acted as a thought-leader in the area of design & was featured in a marketing podcast interview.

• Mentored junior designers and other employees in the area of design.

RESPONSIBILITIES:

• Designed the look and feel, as well as managed content updates on Act-On’s various web properties including corporate, community, partner, and training pages.

• Produced high-volume digital and print assets and deliverables from landing pages, display & social ads, video animations, infographics, tradeshow booths, email layout templates & assets, iconography, logos, ebooks, brochures, slide design, etc.

• Helped manage and maintain the company’s visual asset library.

• Coordinated directly with various stakeholders including the executive, marketing, sales, UX, and customer success teams.

• Participated in A/B tests as well as user experience reviews and exercise.

Various companies & agencies

CONTRACT DESIGNER / PM

 

 

2006 -Present [12 years]

Reach Labs (July 2018 – Present):

• Website redesign
• Brochure design

Tactical Marketing Automation (Nov 2017 – April 2018):

• EBook design for JiffleNow
• Email design for Omega
• Email design for The Wed Plan

Onera, Inc (Nov 2017 – Feb 2018):

• Corporate and sales deck design
• Logo redesign
• Iconography & animation design
• Designed, developed, & published new company website (http://onera.com)

MindSlap, Inc (May 2016 – Jul 2016):

• Landing Page Design for StrongBrook.
• Package design for Alphay International

Memeo, Inc (Jul 2008 – Oct 2008):

• Contracted to design Memeo’s online partner portal.
• Designed & produce wireframe, mocks, html, assets, stylesheets, & all front-end deliverables.
• Designed the over-all flow and UX of the site with Memeo’s Channel Partners as the target audience
• Worked with in-house back-end team to integrate front-end design into the new site.

Informulate, LLC ( 2006 – 2008):

• Managed multiple, often simultaneous projects for various clients.
• Coordinated with a network of on-shore & off-shore developers, project managers, & customers.

Aeroprise, Inc (2006 – 2007):

• Designed and developed corporate website.
• Designed Blackberry Application UI
• Produced various marketing collaterals

Blazent, Inc. (2006)

• Redesigned corporate website.

Sikka Software Corporation

DESIGN DIRECTOR

Mar 2015 – Jan 2016

CAREER HIGHLIGHTS:

• Spearheaded the company’s major rebranding effort that elevated the company’s brand & image.

• Involved in redesigning the UI/UX of the company’s various SaaS and mobile applications including its flagship products.

• Lead the redesign of the company’s corporate website.

RESPONSIBILITIES:

• As Design Director, I was tasked with evolving the company’s brand, overseeing design projects, leading the design team, and unifying marketing and product design.

• As a UI/UX Designer, I worked with Product Managers, Engineering, UX & Visual Designers, and key stakeholders to design the company’s various products from web SaaS applications to mobile Apps for iOS & Android. In the process, I created assets in various levels of fidelity from whiteboarding, wireframing, lo-fidelity to hi-fidelity mocks, & prototypes.

• As a Marketing Designer, I helped set design guidelines as well as create customer/investor presentations for Senior Leadership using Powerpoint/Keynote.

• As a Team Coordinator, I lead a team of Visual and UX designers, as well as coordinate with product managers, copywriters, and various stakeholders.

• As Project Manager, I lead various marketing team members working on various Marketing & business-critical projects including an overhaul of the company’s CMS.

• Participated in various User Experience & Market Analysis sessions.

• Coordinated with on-shore/offshore development team.

• Performed ad-hoc QA of digital assets and pages.

HP, Inc.

SENIOR DESIGNER | Worldwide eCommerce

2013 – Mar 2015 [2 years]

CAREER HIGHLIGHTS:

• Lead the design and development of a key microsite between HP & Microsoft which resulted in increased revenue, additional partner funding, improved relations, & praise from the CEO.

• Provide Creative Direction & set Demand Gen/e-Commerce creative, templates, & brand standards that are being implemented across the globe including North & Latin America, APJ, & EMEA.

• Launched several high-profile campaign pages and assets that won Sr. Management & peer accolades.

• Significantly exceeded expectations during yearly reviews

• Helping spearhead the effort to transform the US e-Commerce campaign pages to Responsive pages.

• Key to the US e-Commerce store’s migration to a new Online e-Commerce platform and design.

• Regularly oversee and produce high-traffic/high-volume assets that are seen by millions on a daily basis.

RESPONSIBILITIES:

• As Creative Lead, I design and establish Campaign Lookbooks leveraged by regions across the globe, design marketing creative for Marketing, Demand Gen, & eCommerce Stores, design & develop templates, and provide Art Direction.

• As a Brand, I offer Brand guidance to various worldwide eCommerce & DG teams including email, display, and merchandising. I also collaborate with HP Brand, coordinate Brand reviews, and contributed to the establishment of worldwide brand guidelines.

• As a Senior Production Designer, I manage, design, & code promo/marketing landing pages/microsites, design & establish marketing/store page templates, display ads, store banners, & various digital templates.

• As a UX liaison, coordinate with UX/IT/Store teams, acquire guidelines/templates, report issues/offer UI recommendations, acquire new tools/methodologies.
• As a Team Project Manager & Content Producer, I help set up & coordinate select promotional and key marketing page launches.

• As a Partner Liaison, collaborate with partners like INTEL, MICROSOFT, AMD, & DREAMWORKS to meet campaign/program requirements.

HP, Inc.

SENIOR INTERACTIVE MARKETING DESIGNER | Printing & Personal Systems Group Americas

2013 – Mar 2015 [2 years]

CAREER HIGHLIGHTS:

• Helped spearhead the effort to move mobile page hosting, design, & development in-house resulting in a significant 6-figure cost savings for the company, not to mention improvement in customer experience, lead time, and logistics.

• Set Demand Gen/eCommerce creative/brand standards that were implemented across the Americas including the U.S., Canada, & Latin America.

• Launched several high-profile campaign pages and assets that won Sr. Management & peer accolades.

• Exceeded expectations during yearly reviews

• Key to the U.S. eCommerce store’s migration to a new Online eCommerce platform and design.

• Regularly oversaw and produce high-volume assets that are seen by millions on a daily basis.

RESPONSIBILITIES:

*Same as my current position but at an Americas level supporting North & Latin America.

Collaborated with GOOGLE & YAHOO! to test & optimize company ads.

Collaborated with some of the biggest agencies in the industry including CRITICAL MASS, BBDO, DIGBY, & YESMAIL on various marketing and creative projects.

HP, Inc.

SENIOR PRODUCTION DESIGNER | U.S. Home & Home Office

2008 – Mar 2010 [2 years]

CAREER HIGHLIGHTS:

• Significantly exceeded expectations in my first two years of employment.

• Help create automation tools for asset QA.

• Regularly produced high-volume assets that are seen by millions on a daily basis.

RESPONSIBILITIES:

• As a Senior Production Designer, I managed, designed, & coded promo/marketing landing pages/microsites, design & establish marketing/store page templates, display ads, store banners, & various digital templates.

• Coordinate with various teams including IT, Marketing, Brand, Senior Management, Partners, Category/Merchandising Teams, Vendors, and Agencies.

• Performed ad-hoc QA of digital assets and pages.

Collaborated with some of the biggest agencies in the industry including McCANN, RESOURCE INTERACTIVE, & YESMAIL on various marketing and creative projects.

Tranax Technologies

WEB DEVELOPMENT / CREATIVE TEAM MANAGER

2002 – Mar 2008 [6 years]

CAREER HIGHLIGHTS:

• Built one of the pioneering and leading interactive websites in the ATM industry including the first to utilize e-Commerce.

• Received accolades from customers and the press.

RESPONSIBILITIES:

• In charge of Web Operations & the Creative Team.

• As Web Developer, was solely responsible for the development of every aspect of the public website, intranet, & microsites from web/graphic design/art direction, content management to web applications development/scripting/coding/DB administration, & support.

• As Creative Designer, is solely responsible for the design & production of all marketing collaterals from branding & identity, brochures, letterheads, posters, magazine & web advertisements, tradeshow displays, PowerPoint presentations, interactive flash demos, & beyond..

• As part of the Product Design team, is responsible for designing rich & industry compliant UI for ATMs, Kiosks, & other terminals.

• As part of the Marketing & Product Management Team, interacts with every department from Sales to Engineering on a daily basis.

• Regularly interacts with partners, customers, & vendors, give presentations, & provided sales & logistics support at tradeshows.

Mediaring, Inc.

WEB ENGINEER

2001 – 2002 [1 yr]

CAREER HIGHLIGHTS:

• Built one of the pioneering and leading interactive websites in the ATM industry including the first to utilize e-Commerce.

• Received accolades from customers and the press.

RESPONSIBILITIES:

• In charge of Web Operations & the Creative Team.

• As Web Developer, was solely responsible for the development of every aspect of the public website, intranet, & microsites from web/graphic design/art direction, content management to web applications development/scripting/coding/DB administration, & support.

• As Creative Designer, is solely responsible for the design & production of all marketing collaterals from branding & identity, brochures, letterheads, posters, magazine & web advertisements, tradeshow displays, PowerPoint presentations, interactive flash demos, & beyond..

• As part of the Product Design team, is responsible for designing rich & industry compliant UI for ATMs, Kiosks, & other terminals.

• As part of the Marketing & Product Management Team, interacts with every department from Sales to Engineering on a daily basis.

• Regularly interacts with partners, customers, & vendors, give presentations, & provided sales & logistics support at tradeshows.

DoDots, Inc.

SOFTWARE QA ENGINEER

1999 – 2000 [1 yr]

CAREER HIGHLIGHTS:

Helped develop the creation of proprietary QA tool to streamline QA process for this micro-browser app company that was ahead of its time.

RESPONSIBILITIES:

• Performed whitebox testing on web applications. Carried out & documented test cases & regressed bugs.
• Helped develop the creation of proprietary QA tool to streamline QA process
• Wrote test scripts to automate QA process

Why Not Creations, Inc.

SOFTWARE QA ENGINEER

1999 – 1999 [<1 yr]

CAREER HIGHLIGHTS:

Ensured the company’s customizable online greeting cards performed in tip-top shape.

RESPONSIBILITIES:

  • Performed whitebox testing on web applications. Carried out & documented test cases & regressed bugs.
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  • Helped develop the creation of proprietary QA tool to streamline QA process.
    •
  • Wrote test scripts to automate QA process.
MidPen Housing Coalition

COMPUTER INSTRUCTOR

1998 – 1999 [1 yr]

CAREER HIGHLIGHTS:

Was instrumental in creating a productive after-school environment for 40+ low-income elementary school kids on a daily basis.

RESPONSIBILITIES:

  • Conducted basic computer classes & tutoring.
    •
  • Coordinated field trips and after-school programs.
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  • Updated parents of child’s progress.
    • Provided ad-hoc homework help where needed.

Volunteer & community experience:

Spring View Middle School

CAREER SPEAKER

2016 – present

CAREER HIGHLIGHTS:

Regularly volunteer as a career speaker mentoring kids in the area of Design and Design thinking.

Rocklin Youth Soccer Club

ASSISTANT COACH

2018 – present

CAREER HIGHLIGHTS:

Volunteer Assistant Coach to the “Rocklin Junior Revolution” youth U7 boys soccer team

Let's connect

Email me at audie(dot)roldan(at)gmail(dot)com or connect with me via social media.