Between 2013 and 2014, HP and Microsoft launched an extended very important joint campaign in support of each other’s brand and offerings. I was tasked to lead the creative design and development of this very ambitious project, from architecting a multi-page e-Commerce microsite with individual product detail pages to designing and producing assets needed for the site.
The project was hailed a success by both companies in terms of meeting the objective. The project was also touted by a Sr. HP VP during a high-level call and was praised by the HP CEO herself.
We opted to bypass going through HP and Microsoft’s mutual creative agency which would’ve proven to be a significantly more expensive and time-consuming effort. We needed something fast, compelling, and reasonably priced.
From the get-go, I was involved with high-level briefs between HP and Microsoft Sr. Management and Project Managers. I regularly presented creative proposals from concept to reality. The project not only demanded creative designs but the coding and launch of actual e-Commerce marketing pages.
As the days progressed and the project started taking shape, everyone soon realized that this was not going to be an easy undertaking. Challenges abound including balancing the demands and requirements of a multitude of stakeholders from both companies and beyond, each with their own (and often conflicting and shifting) agendas. This included HP Brand, UX, Microsoft stakeholders, Alliance partners, US e-Commerce store leadership, IT, Demand Gen, Marketing, and more. In addition, we we faced technical challenges and limitations, all had to be dealt with prior to a rapidly approaching deadline.
In the end, despite a few minor hiccups, logistical hurdles, & limited offshore resources, the project was hailed a success by both companies in terms of meeting the objective. The project was also touted by a Sr. HP VP during a high-level call and was praised by the HP CEO herself. What’s more, both companies achieved this goal in a fraction of the time and cost it would’ve taken had we gone the more traditional creative agency route.
Below are just 3 of 20+ page mocks, each with their own unique layout, that eventually made it live: