Since being promoted to Sr. Interactive Marketing Designer for HP’s Americas Printing & Personal Systems group in 2010, and now as a Creative Services Lead Designer for HP’s Worldwide eCommerce Marketing organization, I have also taken on the role of Brand Liaison for the team.
In this role, I help set Demand Gen, e-Commerce creative, brand standards and help design and produce assets that are then leveraged and implemented across the globe including North and Latin America, EMEA, and APJ.
This includes seasonal and marketing campaign lookbooks, creative mocks, templates, and source files for email, display ads, store banners, and more.
As a Brand Liaison, I also offer Brand guidance to various worldwide teams including email, display, and merchandising teams, as well as collaborate with HP Brand, coordinate Brand reviews, and contribute to the establishment of worldwide brand guidelines used across HP.
Note that as design trends, styles, and branding standards change, so has my work: